Erum Ali

About Erum Ali

Putting customers first – always – is Erum Ali’s philosophy when it comes to her real estate career. Boasting an impressive background in sales and marketing spanning 25 years, plus high level tertiary qualifications in economics and business, Erum offers a great deal of skill and expertise to her real estate clients.

Erum is a graduate of the London School of Economics and also holds a postgraduate qualification in Business Administration from Auckland Institute of Studies. Her sales and marketing career, which includes running her own successful international business, has encompassed a number of different industries including fashion, media and construction. Real estate was a natural next step and her eye for design (she has designed costumes for movies and films) means that Erum can often recommend thoughtful changes that can be made to a home to improve its sale value in the eyes of purchasers. The fact she has written for newspapers means Erum is a dab hand at writing compelling descriptions and advertisements for her clients, as well as capitalizing on technology, to maximize the opportunity for their home to gain a premium.

Erum has an absolute passion for houses. This sees her always keeping up to date with what is happening in the market and, even in her spare time, scanning the latest home listings and design trends. She relishes the opportunity to connect with a wide variety of clients from first homebuyers, to growing families and people upgrading, to those downsizing their home. It is helping people find their dream home and move on with the next phase of their life to live their happily-ever-after that is Erum’s key motivation. Combining passion with vision, Erum’s creative and professional approach inevitably helps her clients to fulfil their property dreams.

Known for her truthful, honest and hard working approach, Erum is a big believer in positivity and gaining a reputation as an agent people are happy to recommend to their friends and family. Her diverse multi cultural background means Erum can easily relate to people from many different walks of life.

Outside of work Erum can be found playing golf, horse riding, meditating, doing yoga, walking in nature and writing creatively.  She enjoys inspiring others and works part time as a life coach. Erum is also a keen supporter of her local community and has volunteered for the Cancer Foundation and Amitabha Hospice Service. She has helped to raise funds for the Breast Cancer Foundation New Zealand Pink Ribbon appeal.

Erum specializes in Takanini and Papakura with a keen interest in the lifestyle property market. If you’re looking for a property specialist who will take the time to find out your needs and look after you every step of the way and well beyond the sale, then give Erum a call today.